Image for post
Image for post
Eaters Collective/Splash

There isn’t a business out there today that won’t benefit from having a social media presence. If you plan to use social media for advertising, choosing the right platform — the one with a concentration of your target audience — is critical. Aside from that, though, being present on social media means having profiles that support and lead to your website, expanding your SEO reach, and creating a community of people who support your business. In this article, we’re going to explain how to find the right social media platform for your brand.

Get to Know Your Brand

Before you can choose the best social media platform, you have to dig into your brand. This is a lengthy process, but here are the basics that you need to…


Image for post
Image for post
Kevin Bhagat on Unsplash

How to Maintain a Work/Life Balance While Working From Home

When you work from home, either because you’re self-employed or your job has you in a remote workspace, it’s integral to separate your work life from your personal life. Finding ways to do that and creating routines to keep your life segmented takes time, though, and you may struggle with it at first — and even as the months and years go on. Luckily, there are a number of methods to try out so that you can pack up work for the day and resume your normal personal life when it’s time.

Designate a Workspace

If you’re lucky enough to have a dedicated office in your home — one where you can shut the door when the workday is through — that’s great. But even if you don’t, it’s important to create some type of work-only space. Don’t do non-work tasks there, like opening the mail or browsing Netflix for your next watch. Your workspace should be solely for your job, and when you’re finished with your day, shut it down somehow. If you can’t close a physical door, you may at least be able to shut your laptop, turn off the light and straighten up your desk so it’s neat for the following day. Essentially, you need to signal your brain that the workday is through and that your workspace is no longer available, just like if you were leaving the office at the end of the day. …


Image for post
Image for post
Photo by Merakist on Unsplash

When negative reviews are posted on social media, the entire world can potentially see them. Bad word of mouth can travel fast, and it can heavily impact the perception that people have of your business — and there’s really nothing you can do to stop someone from posting something negative about your business. However, you can address negative reviews in the right way to take back control of your reputation. Let’s talk about how.

Respond Fast

The longer you let a negative review sit there and go ignored, the worse it will be for your brand. Also, people who leave negative reviews are typically very upset and in the heat of the moment, and they want just as quick of a reply back. On social media, where everything is very visible, you don’t want a negative review to remain there without you contributing to the conversation. …


The basic settings that will impact your privacy the most

Image for post
Image for post
Photo by Glen Carrie on Unsplash

Facebook can be your greatest window into the rest of the world, allowing you to connect with others, from your closest pals to complete strangers, in any and every way you want. But Facebook has a way of accidentally turning on you, too, if you post content that isn’t suitable for everyone or if you let others post about you without you knowing.

Luckily, Facebook has a ton of built-in privacy settings to help you control what you and others put out there. In this article, we’re going to cover the main privacy settings for controlling what people see when you post or when they view your timeline. …


Image for post
Image for post
Austin Distel/Unsplash

Even for companies and industries that are relatively unscathed during a national or worldwide crisis, there’s usually some type of impact, and businesses have to know how to adjust in a changing world, either permanently or temporarily.

As long as a business is still operating, marketing has to continue, but how the brand goes about marketing — where they promote themselves, the wording they use, the content they churn out — has to remain up to date with the times and sensitive to whatever crisis is at hand.

If you can leave an impression on your audience at a time when they need hope and help the most, they’ll always remember that, even as things return to normal. Let’s explore the dos and dont’s of content marketing during a crisis. …


How to Make Your LinkedIn Profile Attractive to Hiring Managers

Your LinkedIn is a little bit of everything when it comes to a job search. It’s your way to connect with people you know and network with those you hope to know. It’s your resume and your portfolio, a way to showcase not just your professional background but also your personality and interests. But since it’s used specifically for work opportunities, it has to be geared toward hiring managers and potential professional connections, which is different from other social media platforms that are aimed at friends or customers.

Let’s go over the best ways to maximize your LinkedIn profile and make it appealing to hiring managers. Done correctly, your LinkedIn will attract prospective jobs for you so that you don’t have to spend time every single day seeking them. …


Image for post
Image for post
Nordwood Themes/Splash

When your freelancer profile on Upwork is optimized, you’re bound to come up in more searches by clients looking for exactly what you offer. The more invites to jobs you get, the more discerning you can be about the work you take on and, of course, the more money you’ll earn. It’s always more lucrative for freelancers to have work opportunities come to them than to go out there and search. In this article, we’ll go over the best ways to optimize your Upwork profile so you can work smarter, not harder.

Spend Extra Time Writing Your Profile Title

Your Upwork profile title plays two big roles:

  1. It’s part of the SEO that will influence which search results your profile appears in. …


Write a book about your business and turn it into an additional income stream

Image for post
Image for post
Photo by Nick Morrison on Unsplash

Writing a book was never part of my career trajectory, but becoming one has changed my business forever.

I decided to write my book The Complete Guide to Facebook Advertising (now a best-selling title for Facebook advertising on Amazon) because I had gained a lot of knowledge and experience from the past 6 years of managing Facebook ads and my agency, AdvertiseMint. Writing a book had done more than I had imagined. It not only added an additional revenue stream to my business, but it also allowed me to grow my client base and public presence. …


Image for post
Image for post
Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

At first, working from home can sound like a dream. You can skip the commute, work in pajamas and take a break whenever you want to. In reality, though, working from home requires a lot of motivation and discipline, and some remote workers struggle with the lack of separation between work and life. Add in a spouse who’s also working from home, children who need all-day-long entertainment, or even a comfy bed that you’re eyeing from your work desk — suddenly working from home isn’t as easy and breezy as it once seemed. When it’s necessary to transition your employees from traditional to remote work, though, what can you do to make the process smoother? …


And learn how to succeed from failure

Image for post
Image for post

Fresh out of MBA school, I took an internship in the entertainment industry. Three years later, I sold a business I had started in my spare time. The feeling was amazing, and I felt invincible. I quickly started an online marketplace, thinking I was indestructible. There was a huge opportunity, and I put my heart, soul, and bank account behind it. I worked full time plus nights and weekends for almost three years.

Yet, the business didn’t take off.

I had users and traffic, but revenue was just never enough to grow. I tried raising capital but quickly realized that was a full-time job. …

About

Brian Meert

CEO of AdvertiseMint, a Facebook Advertising Agency www.advertisemint.com/ Author of The Complete Guide to Facebook Advertising https://rb.gy/gzwkst

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store