Influencer Marketing and TikTok: What You Need to Know

There’s no brand that can survive without some type of marketing. And the most basic requirement of effective marketing is to target the people who are likely to become customers. Otherwise, you’ll waste time and money reaching people who are never going to become customers, no matter how great your marketing campaigns are.

When it comes to affiliate marketing, you have to think a little further into who you work with and who will be reached by the campaigns you run:

• The influencer you work with has to appeal to you. You have to like the content they post and…

Think you can continue to avoid influencer marketing? Think again! The Influencer Marketing Benchmark Report 2021, carried out by Influencer Marketing Hub by surveying over 5,000 relevant brands and professionals, found that the industry is projected to grow to nearly $14 billion this year. That means that your competitors are likely using it — or will be.

Once you have a more realistic understanding of influencer marketing, you can effectively add it to your overall marketing strategy — without expecting the impossible. In this article, we’re going to set some common misconceptions straight. Let’s get started!

You May Not Recognize the Influencer

While celebrities and well-known…

Brands can spend night and day building an audience and perfecting a marketing campaign that will raise brand awareness as well as sales. But almost nothing is as effective as tapping into someone else’s audience — namely, that of an influencer who reaches the same customer base as you do.

Established influencers can do wonders for your brand. Consider this: Rakuten Marketing found that eight out of 10 consumers buy something after they see it promoted by an influencer.

Unfortunately, the more popular the influencer, the harder it’s going to be to work with them. The influencers with the most…

TikTok is a behemoth of a social media platform, and — at least for now — there’s nothing else quite like it, at least not with the same vast audience. But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.

In 2020, TikTok came in eighth place when compared to the active users of other popular mobile apps:

Jason Strull / Unsplash

The coronavirus pandemic forced business as we know it to change. And while there’s been a lot of talk about “when things get back to normal,” the world of business may never return to what it once was — and that could be great news. There are a lot of perks to having a remote team, even if you never considered it before.

If you’ve had to build a remote team due to COVID, or if you saw how well some remote teams can function and you want to build one yourself, here’s what you should…

You know that consumers head over to Amazon when they want to find, research or buy products. And if you’re thinking that you want to be an Amazon seller and get a piece of the pie, you’re definitely not alone. But you will need some help. That’s where these 20 resources come in handy. Dive in so you can start selling.

1. Alibaba

If you’re on the hunt for a product manufacturer or supplier, you want to visit Alibaba. …

Is Amazon Right For Your Business?

Amazon is an absolute leader in the e-commerce market. With so many people turning to Amazon when first searching for products — and with millions of Prime customers opting to order from Amazon so they can get free two-day shipping — smart companies ask if they should sell their products on the platform too. But the answer isn’t as obvious as you may think. Let’s explore both the benefits and the drawbacks of being an Amazon seller.

Getting Started is a Cinch…For Most Sellers

One of Amazon’s main benefits for brands is that it’s quick and easy to get started selling on the platform. However, certain categories…

For someone who’s had extensive experience in marketing — 15 years, to be exact — AdvertiseMint CEO Brian Meert didn’t always plan to be in marketing, much less become the chief executive officer of his Facebook advertising agency. How did Meert go from paperboy to Theology major to CEO of a growing business? We spoke with Meert himself about his journey.

Did you know early on that you wanted to pursue marketing?

To be honest, I didn’t think I would end up in marketing. In fact, I went to college to be a teacher, not a marketer and earned a…