TikTok has been downloaded over 2 billion times, making it the most downloaded app in 2020, according to HootSuite. And it goes far beyond simply entertaining viewers. The app brings in more consumer dollars than Disney+, Netflix and YouTube do. That means that brands shouldn’t ignore the power of this fun-loving dance and lip-sync app (which, in truth, can do a whole lot more). Instead, harness its power to reach your customers and drive sales.
Let’s dive into five business strategies to make the most of the platform.
First things first: Your audience has to be on TikTok if you…
There’s no brand that can survive without some type of marketing. And the most basic requirement of effective marketing is to target the people who are likely to become customers. Otherwise, you’ll waste time and money reaching people who are never going to become customers, no matter how great your marketing campaigns are.
When it comes to affiliate marketing, you have to think a little further into who you work with and who will be reached by the campaigns you run:
Think you can continue to avoid influencer marketing? Think again! The Influencer Marketing Benchmark Report 2021, carried out by Influencer Marketing Hub by surveying over 5,000 relevant brands and professionals, found that the industry is projected to grow to nearly $14 billion this year. That means that your competitors are likely using it — or will be.
Once you have a more realistic understanding of influencer marketing, you can effectively add it to your overall marketing strategy — without expecting the impossible. In this article, we’re going to set some common misconceptions straight. Let’s get started!
While celebrities and well-known…
Brands can spend night and day building an audience and perfecting a marketing campaign that will raise brand awareness as well as sales. But almost nothing is as effective as tapping into someone else’s audience — namely, that of an influencer who reaches the same customer base as you do.
Established influencers can do wonders for your brand. Consider this: Rakuten Marketing found that eight out of 10 consumers buy something after they see it promoted by an influencer.
Unfortunately, the more popular the influencer, the harder it’s going to be to work with them. The influencers with the most…
TikTok is a behemoth of a social media platform, and — at least for now — there’s nothing else quite like it, at least not with the same vast audience. But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.
In 2020, TikTok came in eighth place when compared to the active users of other popular mobile apps:
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For someone who’s had extensive experience in marketing — 15 years, to be exact — AdvertiseMint CEO Brian Meert didn’t always plan to be in marketing, much less become the chief executive officer of his Facebook advertising agency. How did Meert go from paperboy to Theology major to CEO of a growing business? We spoke with Meert himself about his journey.
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