Influencer Marketing and TikTok: What You Need to Know

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Influencer Marketing and TikTok: What You Need to Know

There’s no brand that can survive without some type of marketing. And the most basic requirement of effective marketing is to target the people who are likely to become customers. Otherwise, you’ll waste time and money reaching people who are never going to become customers, no matter how great your marketing campaigns are.

  • That influencer also has to appeal to your target audience and they have to be effective at influencing the behaviors of their followers.

The Major Benefit of Influencer Marketing

The prime benefit of working with an influencer is that you can market your business in a way that’s not overly sales-y. Traditional advertisements essentially get ignored in 2021, especially by Generation Z. Influencer marketing is a workaround for this because you can promote your products or services in a way that audiences lap up. Influencers have fans because they love and want to hear what they have to say, which is just about the opposite reaction to a traditional ad.

Building an Audience With Influencer Marketing vs. Ads

There is definitely a way to market your business on TikTok without influencer marketing. And you may find that some of those non-influencer strategies really work for you. It’s possible that you’ll use only influencer marketing, only non-influencer ads, or a combination of strategies.

Choosing Influencers to Work With

Influencer marketing will only work for your brand if you pick the right influencer (or influencers) to partner with. Here’s what you need to consider.

The Number One Way to Encourage a Long-Term Relationship

Want to work with the influencer time and time again in the future? Give them a ton of creative control. Influencers get as popular as they do by honing their content to appeal to their audience. Long story short: They know what they’re doing, and they don’t need you to tell them how to create a great post.

CEO of AdvertiseMint, a Facebook Advertising Agency Author of The Complete Guide to Facebook Advertising