Top 7 Tips for Collaborating with Influencers

Mateus Campos Felipe — Unsplash

Brands can spend night and day building an audience and perfecting a marketing campaign that will raise brand awareness as well as sales. But almost nothing is as effective as tapping into someone else’s audience — namely, that of an influencer who reaches the same customer base as you do.

Established influencers can do wonders for your brand. Consider this: Rakuten Marketing found that eight out of 10 consumers buy something after they see it promoted by an influencer.

Unfortunately, the more popular the influencer, the harder it’s going to be to work with them. The influencers with the most followers are also the most sought-after, which means they can be extra picky when it comes to choosing the brands they work with. But it is possible to create a pitch they can’t ignore — if you put some heart into it. Here’s how.

Get Your Ducks in a Row

  • What would you like the outcome of the collaboration to be?
  • Is your main goal to improve exposure, engagement, reach or something else?
  • How would you like to collaborate with the influencer? (Write a product review, post an image posing with the product, run a giveaway…)
  • What is it about this influencer that makes you want to partner with them so badly?
  • Is the influencer an ideal fit for your brand?

Once you’re clear on what you want from the collaboration, you can draft the pitch to (hopefully) make it happen.

Court Them a Little Bit

Stay Humble

Put Them in the Driver’s Seat

Set a Not-Too-Tight Deadline

Don’t Skip Over the Money Conversation

Keep it Short and Sweet

One Last Thing: Be the Unique Butterfly of a Brand You Know You Are

Write your outreach emails from scratch. Then, if you should find one or two that work exceptionally well, create your own custom template.

Ready to find Instagram influencers and reach out about collaborating? We think you are — good luck, and let us know how you do!

Brian Meert is the CEO of AdvertiseMint, the #1 Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook, Google, Amazon, and Tiktok. AdvertiseMint has managed millions of dollars in digital ad spends in entertainment, fashion, finance, and software industries. Brian is the author of the best selling, The Complete Guide to Facebook Advertising, a member of the Forbes Agency Council, and a thought leader and speaker.

CEO of AdvertiseMint, a Facebook Advertising Agency Author of The Complete Guide to Facebook Advertising